Experience Innovation Project
As a part of our coursework, we were given a set of services and experiences that we had to study and find opportunity gaps and pain points to improve.
We conducted a survey and found that most users were unhappy with their online furniture purchasing experience. There were many factors that a customer considers as a blueprint they use when going furniture shopping. The survey and user interviews helped list some opportunity gaps in the service and develop a prototype that solves the most common problems.
We started working with different sets of ideations and designs to incorporate those factors into the structure so that we could have the elements of the existing products intact. We wanted to study how we can provide trust through online portals.
